Balfour Beatty: Sustainability

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Sector: Construction Industry

 

The big idea: Business to business needn’t be devoid of humour.

A Sustainability Curriculum and accompanying brochures that are creative and informative - and that makes a positive impact with the target audience, conveying an approach to sustainability in a clear and concise manner.

The headlines and copy reinforce the key messages of the sustainability concept. They convey the benefits at a glance and are written in a professional, informative tone - but one which is, at the same time, friendly and accessible.

The print specification included the use of recycled paper and vegetable inks to reflect Balfour Beatty’s stand on sustainability.

“Holdens always ask a lot of questions about the brief and about our customer before they respond and they put great energy into each individual commission. The result is original, imaginative and always has impact.”


Chris Whitehead. Director of Construction

Business to business needn't be devoid of humour.
Business to business needn't be devoid of humour.
Sustainability Brochures: Front Covers
Sustainability Brochures: Front Covers
Sustainability Brochures: Inside spread 1
Sustainability Brochures: Inside spread 1
Sustainability Brochures: Inside spread 2
Sustainability Brochures: Inside spread 2

Published on: 2011-11-30 16:24:17

Last updated on: 2012-01-13 09:27:51

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